OVERVIEW

In a rapidly evolving creative landscape, design professionals face a critical choice: adapt or fall behind. "Creative Control in the Age of AI" is a 4-week online course tailored for professionals in exhibition and experience design. This program equips you with a strategic, ethical, and repeatable AI-powered workflow to master the most important part of any project, the concept phase.

Participants leave with a fully developed, pitch-ready concept proposal and a compelling short-form concept film. More importantly, they gain a structured design system to confidently use AI as a collaborator, not a replacement.

Learn how to structure your creative process with AI, reduce overwhelm, boost confidence, and stay ahead of a changing industry. This course is purposely built around the core phases of spatial storytelling found in exhibition and experience design. You’ll develop a comprehensive concept proposal from start to finish, including a creative brief, deep research, personalized image generation, image retexturing/editing, and a final concept film, giving you a ready-to-pitch design output.

WHAT IS THIS COURSE ABOUT?

AI can feel random, overwhelming, and disconnected from your creative vision, but it doesn’t have to be. This course teaches you how to turn AI into a structured, strategic tool that enhances your creative process without taking over. Learn how to guide AI like a creative lead, ensuring its outputs align with your vision.

You’ll develop a cohesive concept proposal, refining research, strategy, exhibition experiences, branding, spatial storytelling, and presentation skills with the use of AI.

Avoid AI overwhelm by focusing on a small, effective toolset, and walk away with a pitch-ready concept that showcases your expertise. If AI feels intimidating, this course will break it down into simple, actionable steps.

WHO IS THIS COURSE FOR?

- Creative and Art Directors

- Experience and Exhibition Designers

- Creative Studio Teams

- Spatial and Immersive Environment Designers

- Educators, Strategists, and Consultants in design-related fields

- Solopreneurs and Content Marketers

LEARNING OUTCOMES

- Develop a tailored AI-integrated design process from brief to pitch

- Enhance concept development through research, storytelling, and strategy

- Build high-quality visual assets with creative control using AI

- Create concept films to communicate immersive design experiences

- Master ethical and practical frameworks for using AI in professional contexts

COURSE STRUCTURE

MODULE 1: Data-Rich Creative Briefs / Learn to design briefs optimized for AI workflows

MODULE 2: Deep Research + Creative Narrative / Use AI to accelerate research and uncover insight-rich storytelling directions

MODULE 3: Personalized Visuals + Concept Direction / Guide AI tools to generate bespoke visuals that reflect your intent and brand

MODULE 4: Final Proposal + Concept Film / Build and structure a client-ready pitch deck and concept film

MODULE 5: Final Presentation / Live presentation session with instructor + peer review

COURSE DURATION

4 Weekly Modules / Live Sessions + 1 Live Presentation Week

DELIVERY

Online: Asynchronous Lessons + Live Support

CERTIFICATE

Included for each participant upon project completion

NEXT COHORT STARTS: April 22, 2025

Live sessions Thursdays at 2 PM CET

Final Presentation: May 20, 2025

Course Ends: May 21, 2025

Enrollment is closed.

Join the Waitlist to get notified about future dates and information.

TESTIMONIALS

Stacy, Creative Director, Experiential Marketing, USA

"I would never have thought I could develop a concept video, but this course gave me the structure, clarity, and empowerment to do so. Now I confidently discuss AI with colleagues and recommend tools for real project use."

Matt Laska, Owner, Laser Art NYC

"Suspend your judgment and take this class. Marlene's approach is elevating and when paired with AI, it’s accelerating. I gained a structured, professional creative process I can now use across all my projects."

Melisa, Exhibition & Experience Designer, USA

"This course is more than a tutorial, it’s a mindset shift. I’m walking away with a collaborative workflow that improved both the speed and quality of my output. It changed the way I create."

Diana, Exhibition Interaction Executive Manager, Riyadh

"I now control concept visuals without waiting on 3D or concept artists. This training unlocked a toolkit I now use daily. I can’t believe how much I gained in just four weeks."

Gary, Immersive Experience Consultant, Australia

"Initially cautious, I left with a complete strategy. I now lead the process, direct the tone, and use AI to amplify, not replace, my creative voice. This is a must for anyone serious about future-proofing."

Want to read more Testimonials? See what others have said.

IDEAL FOR THOSE WHO

📌 Feel overwhelmed by the number of AI tools available

📌 Struggle with AI randomness and lack of precision in outputs

📌 Want to learn a structured, intentional approach to using AI

📌 Have no prior AI experience but are curious to explore

📌 Are already using AI but want to refine their workflow

Whether you’re a beginner looking for a clear entry point or an experienced designer refining your AI process, this course will give you the tools, strategies, and confidence to create compelling, AI-enhanced concepts.

INTERESTED IN TEAM ACCESS?

To schedule a consultation, request an invoice, or discuss internal training integration:

👉 Email: [email protected]

👉 Questions? Book a 1:1 consultation

👉 Request Brochure PDF via Email

ABOUT THE INSTRUCTOR

Marlene Emig is a Creative Director, AI Educator, and Exhibition Design Expert with over 13 years of international experience across Europe, Asia, and North America. Her work bridges traditional storytelling with AI-integrated design systems.

This course is part of her mission to empower professionals in immersive exhibition design to navigate creative change with confidence, clarity, and ethical intention. To date, her programs have supported participants from 24+ countries in redefining their creative process. Learn more about her work: www.experiential-studio.com

I NEED HELP TO DECIDE!

Just drop me your question at [email protected] and I'll be happy to explain the process and guide you along.

WHY JOIN NOW?

AI is changing the creative industry. Learning to use it strategically and with intention will set you apart. This course will give you real skills, real results, and a structured approach to AI in design.

No prior AI experience needed - just curiosity, a creative career mindset and the ambition to learn and push boundaries. :)