4-week course runs from March 3, 2025.
Creative Control in the Age of AI
Learn how to structure your creative process with AI, reduce overwhelm, boost confidence, and stay ahead of a changing industry.
If you are a creative professional, curious to learn, this course will give you a purposely built step by step approach, that is directly tied to the creative process found in Exhibition and Experience Design and related industries that work with storytelling of spatial brand experiences. Does this sound like you?
Hi, I'm Marlene!
You might be wondering, why am I offering this course?
It comes down to three passions that have shaped my career:
First, I love the Exhibition & Experience Design industry. A field filled with incredible people who have welcomed me with open arms for over a decade. Second, I love learning from others. No matter where I’ve worked, in Singapore, Germany, the US, or Japan, my greatest growth has come from the insights of colleagues and teams worldwide. Third, I’ve always been drawn to innovative technology. Since diving deep into AI, I’ve met a passionate and generous community eager to explore new creative possibilities.
That’s why I created this course. To make creative AI accessible and practical for design professionals worldwide. AI can feel overwhelming, but when used intentionally, it becomes a powerful tool for amplifying creativity. Since 2022, I’ve been actively integrating AI into my workflow and witnessing the incredible ways it enhances human ingenuity. I love saying: It’s never too late to learn something new!
This course is my way of sharing my passion for bridging human creativity and AI innovation with you. I can’t wait to help you explore its potential and grow as a creative mind.
If this speaks to you, I am humbled by your trust and thrilled to be a part of your AI journey! Can't wait to see you on March 3rd!
Warmly,
Marlene
What is this course about?
AI can feel random, overwhelming, and disconnected from your creative vision—but it doesn’t have to be. This course teaches you how to turn AI into a structured, strategic tool that enhances your creative process without taking over. Learn how to guide AI like a creative lead, ensuring its outputs align with your vision.
You’ll develop a cohesive concept proposal, refining research, strategy, exhibition experiences, branding, spatial storytelling, and presentation skills with the use of AI.
Avoid AI overwhelm by focusing on a small, effective toolset, and walk away with a pitch-ready concept that showcases your expertise. If AI feels intimidating, this course will break it down into simple, actionable steps.
Who is this course for?
This course is designed for exhibition and experience designers, creative professionals in similar industries, and branding strategists who want to integrate AI into their workflow without losing creative control.
Ideal for those who:
📌 Feel overwhelmed by the number of AI tools available
📌 Struggle with AI randomness and lack of precision in outputs
📌 Want to learn a structured, intentional approach to using AI
📌 Have no prior AI experience but are curious to explore
📌 Are already using AI but want to refine their workflow
Whether you’re a beginner looking for a clear entry point or an experienced designer refining your AI process, this course will give you the tools, strategies, and confidence to create compelling, AI-enhanced concepts.
What You’ll Learn
Each week, you’ll build the components of your own concept proposal, integrating AI strategically while keeping full creative control.
Step 1: Research & Briefing in the Age of AI
Step 2: Creativity & Human Input in the Age of AI
Step 3: Spatial & Visual Storytelling in the Age of AI
Step 4: Selling Your Idea in the Age of AI
When are the live classes?
On Monday March 3, 10, 17, and 24. The class time and calendar link will be sent to you upon enrollment.
What if I can't attend the live classes?
All modules will be recorded weekly and accessible to enrolled students until the course close date.
I need help to decide!
Just drop me your question at [email protected] and I'll be happy to explain the process and help you along.
Why join now?
AI is changing the creative industry. Learning to use it strategically and with intention will set you apart. This course will give you real skills, real results, and a structured approach to AI in design.
No prior AI experience needed - just curiosity and a creative career mindset. :)
