OVERVIEW

In a rapidly evolving creative landscape, design professionals face a critical choice: adapt or fall behind. "Creative Control in the Age of AI" is a 6-week online course tailored for professionals in exhibition and experience design. This program equips you with a strategic, ethical, and repeatable AI-powered workflow to master the most important part of any project, the concept phase.

Participants leave with a fully developed, pitch-ready concept proposal and a compelling short-form concept film. More importantly, they gain a structured design system to confidently use AI as a collaborator, not a replacement.

Learn how to structure your creative process with AI, reduce overwhelm, boost confidence, and stay ahead of a changing industry. This course is purposely built around the core phases of spatial storytelling found in exhibition and experience design. You’ll develop a comprehensive concept proposal from start to finish, including a creative brief, deep research, personalized image generation, image retexturing/editing, and a final concept film, giving you a ready-to-pitch design output.

WHAT IS THIS COURSE ABOUT?

AI can feel random, overwhelming, and disconnected from your creative vision, but it doesn’t have to be. This course teaches you how to turn AI into a structured, strategic tool that enhances your creative process without taking over. Learn how to guide AI like a creative lead, ensuring its outputs align with your vision.

You’ll develop a cohesive concept proposal, refining research, strategy, exhibition experiences, branding, spatial storytelling, and presentation skills with the use of AI.

Avoid AI overwhelm by focusing on a small, effective toolset, and walk away with a pitch-ready concept that showcases your expertise. If AI feels intimidating, this course will break it down into simple, actionable steps.

In short:

This is a hands-on design course that will help you build out an exhibition experience design project with a repeatable AI-powered system. For this reason, having a background in exhibition and experience design is essential. Be prepared to work on this project for 6 weeks with me and your course peers. Even though we will be using mostly AI to work on the project, there will be modules covering technical steps with Illustrator, Photoshop and editing software, as we will be creating lots of text, imagery and video footage data. Proficiency in traditional design and modeling software will be beneficial to you, but not a requirement to join.

WHO IS THIS COURSE FOR?

- Creative and Art Directors

- Experience and Exhibition Designers

- Creative Studio Teams

- Spatial and Immersive Environment Designers

- Educators, Strategists, and Consultants in design-related fields

- Solopreneurs and Experiential Marketers in design-related fields

LEARNING OUTCOMES

- Develop a tailored AI-integrated design process from brief to pitch

- Enhance concept development through research, storytelling, and strategy

- Build high-quality visual assets with creative control using AI

- Create concept films to communicate immersive design experiences

- Master ethical and practical frameworks for using AI in professional contexts

COURSE STRUCTURE

MODULE 1: Data-Rich Creative Briefs / Learn to design briefs optimized for AI workflows to build your own data set

MODULE 2: Deep Research + Creative Narrative / Use AI to accelerate research and uncover insight-rich storytelling directions

MODULE 3: Personalized Visuals + Concept Direction / Guide AI tools to generate bespoke visuals that reflect your intent and brand

MODULE 4: Story + Concept Film Development / Build and structure a client-ready pitch deck with emotion

MODULE 5: Project Development and Fine-Tuning / Presentation prep with 1:1 project support

MODULE 6: Final Presentation / Live presentation session with instructor + peer review

COURSE DURATION

6 Weekly Live Class Sessions + 1 Live Presentation

DELIVERY

Online: Asynchronous Lessons + Live Support

CERTIFICATE

Included for each participant upon project completion

NEXT COHORT STARTS: August 29, 2026

Live Classes will be held on Saturday August 29, September 5, 12, 19, 26 and the final class will be on Sunday October 4. Exact timing and meeting link TBA. (Live classes are held on Saturdays. If the whole group prefers another day, we'll agree on it together before the course begins.)

Weekly Modules will be accessible for flexible learning during the week.

Final Project Presentation Class will be on October 4.

Enrollment will close on August 21.

TESTIMONIALS

Stacy, Creative Director, Experiential Marketing, USA

"I would never have thought I could develop a concept video, but this course gave me the structure, clarity, and empowerment to do so. Now I confidently discuss AI with colleagues and recommend tools for real project use."

Matt Laska, Owner, Laser Art NYC

"Suspend your judgment and take this course. Marlene's approach is elevating and when paired with AI, it’s accelerating. I gained a structured, professional creative process I can now use across all my projects."

Melisa, Exhibition & Experience Designer, USA

"This course is more than a tutorial, it’s a mindset shift. I’m walking away with a collaborative workflow that improved both the speed and quality of my output. It changed the way I create."

Diana, Exhibition Interaction Executive Manager, Riyadh

"I now control concept visuals without waiting on 3D or concept artists. This training unlocked a toolkit I now use daily. I can’t believe how much I gained in just a few weeks."

Gary, Immersive Experience Consultant, Australia

"Initially cautious about AI, I left with a complete strategy. I now lead the process, direct the tone, and use AI to amplify my creative voice. This is a must for anyone serious about future-proofing."

Want to read more Testimonials? See what others have said.

IDEAL FOR THOSE WHO

📌 Feel overwhelmed by the number of AI tools available

📌 Struggle with AI randomness and lack of precision in outputs

📌 Want to learn a structured, intentional approach to using AI

📌 Have no prior AI experience but are curious to explore

📌 Are already using AI but want to refine their workflow

Whether you’re a beginner looking for a clear entry point or an experienced designer refining your AI process, this course will give you the tools, strategies, and confidence to create compelling, AI-enhanced design concepts.

INTERESTED IN TEAM ACCESS?

To schedule a consultation, request an invoice, or discuss internal training integration:

👉 General Inquiries or Request for Brochure PDF via Email: [email protected]

ABOUT THE INSTRUCTOR

Marlene Emig is a Creative Director, AI Educator, and Exhibition Design Expert with over 14 years of international experience across Europe, Asia, and North America. Her work bridges traditional storytelling with AI-integrated design systems.

This course is part of her mission to empower professionals in immersive exhibition design to navigate creative change with confidence, clarity, and ethical intention. To date, her programs have supported participants from 25 countries in redefining their creative process. Learn more about her work: www.experiential-studio.com

I NEED HELP TO DECIDE!

Just drop me your question at [email protected] and I'll be happy to explain the process and guide you along.

WHY JOIN NOW?

If you are on this page, you know that AI is changing the creative industry. Learning to use it strategically and with intention will set you apart and above all will put you at ease about the overwhelming new updates you'll be reading daily for the coming months and years. This course will give you real skills, real results, and a structured, independent approach to working with AI in design.

No prior AI experience is needed: just curiosity, a creative career mindset and the ambition to learn and push boundaries.

If you are already actively applying AI: I love your energy and promise, you too, will be challenged in your project work during this course. :)